Buying Watches

PLEASE BE ADVISED THAT ALL OUR LUXURY BRANDED WATCHES ARE NON-RETURNABLE UNLESS INCORRECT OR FAULTY.

The Diamond Jeweller is delighted to offer a superb range of branded watches from the leading brands of Rolex, Breitling, Cartier, Omega, Longines, Ebel, IWC, Jaeger LeCoultre, Jacob & Co, Zenith, Patek Philippe, Audemars Piguet, Panerai and Breguet.

We realise that although price is important, customers ultimately want to be sure that they are purchasing exactly the same item than they can find in their local high street jewellers. We can assure you that they are – from the watch itself, through to the packaging, warranty and manuals.

All our watches are:

• Brand new, in perfect condition
• Accompanied by a unique manufacturers serial code number
• Accompanied by a manufacturer international warranty or The Diamond Jeweller 3 year warranty
• Supplied in original branded packaging

WARRANTY

The Diamond Jeweller predominantly supplies watches that come with the full manufacturer’s international warranty, which is typically 2 years. This warranty covers any defect in operation or manufacture during this period. Unlike most watches purchased on the internet, all our warranty cards are endorsed by an official authorised dealer. This makes the warranty valid at your local high street dealer for warranty work, future servicing, battery changes and even bracelet sizing.

For those branded watches that don't come with the manufacturer 2 year warranty, we supply a "The Diamond Jeweller 3 Year" guarantee.

Being an authorised dealer would mean that we could not offer ths discounts we do on our watches. The Diamond Jeweller does not sell used, seconds, refurbished, maufacturer rejects or watches without serial numbers. All items sold by The Diamond Jeweller are guaranteed to be brand new in the original box. The warranty covers malfunctions due to manufacturing and material defects, battery replacement and water resistance under regular use within the manufacturers specifications. The warranty does not cover damages such as scratches, finish, crystals or glass, leather or fabric straps, damage due to excessive water resistance limitations, and damage due to physical and/or accidental abuse. All warranty repairs must be handled directly through The Diamond Jeweller. Watches opened or repaired by any other source will void all warranties.

The serial code number is vital and must be kept intact, as it is confirmation that the finished watch complies with the manufacturer’s quality criteria, and is the essential reference required to benefit from the international warranty.

WE ARE NOT AN AUTHORISED DEALER OF ANY OF THE ABOVE BRANDS.

AVAILABILITY & LEAD TIMES

As a general rule, our lead times on watches is approximately 10-14 days. However, we do ask you to either call or email us for availability as, in certain cases, the watch you order will be out of stock with the manufacturers. If this is the case, we will notify you immediately and give you an estimated date of delivery. Please also note that certain brands may take slightly longer than others, especially those limited edition watches.

CARING FOR YOUR LUXURY WATCH

Your luxury watch, like all precision micro-mechanical devices, should be serviced by an authorised dealer once a year. However, you should also take note of the following guidelines -
- DO use a soft tissue to clean the case and crystal of your watch
- DO use a soft tissue dipped in soapy water if the case and crystal look very dirty
- DO NOT clean a leather strap with water
- DO NOT use chemical products like benzin or petrol to clean your watch

If you are looking for a branded watch which doesn’t appear on our site, please email us at info@thediamondjeweller.co.uk or call on 0845 355 1164. We have access to most brands and models of watch, so we are sure we can help!

OUR CURRENT BRANDS & MODELS

ROLEX - The company we now know as Rolex was founded by Hans Wildorf in 1905. By 1908 it had become one of the leading watch companies in the UK. "Official Chronometer Certification" was awarded to Rolex in 1910 from the "Bureau Officiel" in Switzerland, the first time this had ever been given to a wristwatch. In 1926, the Rolex Oyster was released. It was the first wristwatch to be considered waterproof, proven a year later when the watch was worn by the swimmer Mercedes Gleitze in his successful bid to cross the English Channel. This was highly beneficial to Wilsdorf who had sponsored the event and who therefore gained considerable exposure for his new model. Wilsdorf certainly recognised the importance of advertising and marketing his creation in order to gain publicity and prestige. Rolex has continued to invent and design superb timepieces which have now secured the Rolex brand as one of the world's most prestigious. Models include - Rolex Submariner, Rolex Yacht-Master, Rolex Air-King, Rolex Date, Rolex Sea-Dweller, Rolex Day-Date, Rolex DateJust, Rolex DateJust Turnograph, Rolex Explorer, Rolex Explorer II & Rolex Yacht-Master Midsize.

BREITLING - The Breitling company was founded in 1884 by Leon Breitling in St Imier, Switzerland. One of the most popular and most recognised models is the Breitling Navitimer which was launched in 1952, equipped with the famous navigation computer which is capable of handling all calculations required by a flight plan, which soon became a firm favourite amongst pilots around the globe. Breitling watches are available in steel, precious metals or titanium, with a myriad of dial treatments, straps and bracelets, not to mention the many different and highly specialised features from alarms to emergency transmitters. Models include - Breitling Navitimer, Breitling Navitimer Heritage, Breitling Navitimer Cosmonaute, Breitling Navitimer Montbrillant, Breitling Navitimer Montbrillant Olympus, Breitling Navitimer Montbrillant Datora, Breitling Navitimer World, Breitling Navitimer Chronomatic, Breitling Aeromarine Super Avenger, Breitling Aeromarine Chrono Avenger M1, Breitling Aeromarine Avenger Seawolf, Breitling Aeromarine Superocean, Breitling Aeromarine Superocean Steelfish, Breitling Aeromarine Colt GMT, Breitling Aeromarine Colt Automatic, Breitling Aeromarine Colt Quartz, Breitling Aeromarine Chrono Superocean, Breitling Aeromarine Chrono Colt, Breitling Windrider Chronomat Evolution, Breitling Windrider Cockpit, Breitling Windrider Chono Cockpit, Breitling Windrider Blackbird, Breitling Professional Emergency, Breitling Professional Emergency Mission, Breitling Professional Aerospace, Breitling Professional Airwolf, Breitling Professional Skyracer, Breitling Aeromarine Colt Oceane, Breitling Windrider Cockpit Lady & Breitling Windrider Starliner.

CARTIER - The story behind Cartier watches is unique. In the early 1900s, an aviator friend of the Cartier jewellery house complained of the difficulty in reading time from a fob watch whilst flying. Soon thereafter, a prototype of a wristwatch was born. Cartier watches uses metals such as platinum, steel, titanium and gold of various colours, and can be found in all different shapes and sizes but all with one overriding synonymous factor - pure quality. Models include - Cartier Roadster, Carter Roadster Chrono, Cartier Roadster GMT, Cartier Pasha, Cartier Pasha C, Cartier Pasha Seatimer, Cartier Santos 100, Cartier Santos 100 Chrono, Cartier Tank Francaise, Cartier Tank Louis, Cartier Tank Solo & Cartier Demoiselle.

LONGINES - Founded in 1832 in St Imier, Switzerland, Longines has played a major role in numerous technological breakthroughs in the world of timekeeping. Longines developed aviators watches and cockpit instruments, and indeed timed Charles Lindbergh's first solo flight across the Atlantic. Longines has also led the field in the world of sports, including being the official timekeeper at many summer and winter Olympic Games. Many of the Longines models combine traditional watch making expertise with modern 21st century style, making it a highly prized timepiece brand. Models include - Longines Evidenza, La Grande Classique de Longines, Longines Master Collection, Longines Spirit, Longines LungoMare, Longines Lindbergh, Longines Heritage, Longines Clous de Paris, Longines DolceVita & Longines BelleArti.

EBEL - An acronym of the first letters of the founder's names - Eugene Blum et Levy- EBEL was founded in 1911, and the brand embodies a tireless pursuit of perfection. Many famous celebrities including Claudia Schiffer and Andre Agassi have been associated with this luxury watch brand, which continues to go from strength to strength. Models include - Ebel Classic, Ebel Brasilia, Ebel Tarawa, Ebel 1911, Ebel 1911 BTR Automatic Chronograph, Ebel 1911 BTR Automatic GMT, Ebel Sportwave Chronograph, Ebel Sportwave Diver, Ebel Sportwave GMT, Ebel Beluga, Ebel Beluga Tonneau, Ebel Tarawa Mini & Ebel Sportwave Lady.

IWC - The International Watch Company (IWC) was the realisation of the combination of an American dream and Swiss technology in the 1850s. An American gentleman, Florentine Ariosto Jones, wanted to sell Swiss movements in the US. At that time, Switzerland was impregnated with innumerable skilled watch making craftsmen on very low wages. Therefore, the business-minded Jones was able to take advantage of this situation. IWC continued to blossom until 1944 when the American Air Force bombed the city of Schaffhausen and the IWC production plants were a victim. However, the end of the Second World War signalled a revival of the IWC company as well as the Swiss watch making industry as a whole and the new lease of life has seen IWC become one of the world's leading luxury watch brands. Models include - IWC Ingenieur Automatic, IWC Ingenieur Chronograph, IWC Big Ingenieur, IWC Ingenieur Automatic AMG, IWC Ingenieur Midsize, IWC Portuguese Automatic, IWC Portuguese Chrono Automatic, IWC Portuguese Perpetual Calendar, IWC Classic Big Pilots Watch, IWC Classic Pilots Watch Midsize, IWC Classic Pilots Watch Mark XVI, IWC Spitfire Pilot Chrono Automatic, IWC Spitfire Pilot Midsize, IWC Spitfire Pilot Mark XVI, IWC Spitfire Pilot UTC, IWC Da Vinci Automatic, IWC Da Vinci Chronograph, IWC Portofino Automatic, IWC Portofino Chronograph, IWC Portofino Midsize, IWC Aquatimer Automatic, IWC Aquatimer Chrono Automatic, IWC Aquatimer Split Minute Chronograph & IWC Aquatimer Automatic 2000.

OMEGA - This Swiss luxury watch making company has been making instruments of precision and beauty since its inception 155 years ago. Omega was one of the first brands to create chronographs and chronometers and was a leader in timing Olympic Games early in the 20th century. Only one watch survived NASA's stringent tests - undoubtedly the toughest ever devised for a watch - to choose a chronograph for use its Apollo lunar programme - the Omega Speedmaster Professional, which is the only watch to be worn on the moon. Omega has also been the official timekeeper of 21 Olympic Games. Models include - Omega Constellation Double Eagle, Omega Seamaster Chrono, Omega Seamaster Chrono Diver, Omega Seamaster Diver, Omega Seamaster Aqua Terra, Omega Seamaster Aqua Terra Railmaster, Omega Seamaster Planet Ocean, Omega Seamaster Planet Ocean Chrono, Omega Seamaster Apnea, Omega Seamaster Racing, Omega Speedmaster Date, Omega Speedmaster Day Date, Omega Speedmaster Broad Arrow GMT, Omega Speedmaster Professional Moonwatch, Omega Speedmaster Professional Moonwatch from Moon to Mars, Omega Speedmaster The Legend Collection, Omega Speedmaster Olympic Collection, Omega De Ville Chronoscope, Omega De Ville Hour Vision, Omega De Ville Split Seconds, Omega De Ville X2 Big Date, Omega De Ville Prestige, Omega De Ville Prestige Small Seconds, Omega De Ville St Moritz, Omega De Ville Tourbillon, Omega De Ville Toubillon Baguettes, Omega De Ville Tourbillon Skeleton, Omega De Ville Olympic Collection, Omega Constellation '95, Omega Constellation '95 Mini, Omega Constellation Quadrella, Omega Constellation Quadrella Mini, Omega Constellation Iris '95 Mini, Omega Constellation Iris My Choice Mini, Omega Constellation Quadra Chrono, Omega Constellation My Choice Mini, Omega Seamaster Diver & Omega Speedmaster Ladies.

JAEGER LECOULTRE - The Jaeger LeCoultre brand of luxury watches is one of the world's leading brands. Founded in 1833, a small factory was opened by Antoine LeCoultre in the town of Le Sentier. LeCoultre's movements were so highly regarded that other watch manufacturers often purchased movements from them. Indeed, LeCoultre's success was so great that between 1900 and 1919, 40,000 raw movements were produced, each one selling for between 100 and 400 francs, which back then was not an incosiderable amount of money. Jaeger LeCoultre continues to thrive and if you are contemplating the purchase of a Jaeger LeCoultre wristwatch, then you have made an excellent choice - it is a highly prestigious and respected brand with a long and wonderful history as well as a proven track record. Models include - Jaeger LeCoultre Master Control, Jaeger LeCoultre Master Control Ultra Thin, Jaeger LeCoultre Master Control Hometime, Jaeger LeCoultre Master Control Calendar, Jaeger LeCoultre Master Control Geographic, Jaeger LeCoultre Master Control Grand Reveil, Jaeger LeCoultre Master Control Eight Days, Jaeger LeCoultre Master Control Eight Days Perpetual, Jaeger LeCoultre Master Control Tourbillon, Jaeger LeCoultre Master Compressor Automatic, Jaeger LeCoultre Master Compressor Dualmatic, Jaeger LeCoultre Master Compressor Memovox, Jaeger LeCoultre Master Compressor Chronograph, Jaeger LeCoultre Master Compressor Geographic, Jaeger LeCoultre Master Compressor Extreme World, Jaeger LeCoultre Reverso Classique, Jaeger LeCoultre Reverso Grande Taille, Jaeger LeCoultre Reverso Grande Automatique, Jaeger Lecoultre Reverso Grande Reserve, Jaeger LeCoultre Reverso Grande Date, Jaeger LeCoultre Reverso Grande GMT, Jaeger LeCoultre Reverso Grande Sun Moon, Jaeger LeCoultre AMVOX1 Alarm, Jaeger LeCoultre Ideale, Jaeger LeCoultre Master Compressor Chronograph Lady, Jaeger LeCoultre Reverso Lady, Jaeger LeCoultre Reverso Duetto & Jaeger LeCoultre Reverso Duetto Classique.

JACOB & CO - Jacob & Co watches need no introduction. Named after the New York based designer Jacob Arabo, this luxury watch company has recently come into the limelight as they are sported by many well-known celebrities such as Janet Jackson, Jessica Simpson, Puff Daddy and David Beckham. Models include - Jacob & Co 40mm, Jacob & Co 47mm & Jacob & Co Automatic Chrono.

ZENITH - In the world of fine watchmaking, Zenith is amongst the most aristocratic names in Europe. Founded in 1865, this Swiss company is not only one of the oldest, but also one of a handful that still produces its own mechanical movements. By 1929, Zenith had made watchmaking history, winning medals for timekeeping precision at international expositions and in 1969, Zenith won renown for introducing the world's first automatic chronograph movement - the "El Primero". Since its beginning, Zenith has been recognised with more than 1,500 first observatory prizes in chronometry, making it the most rewarded Swiss brand for precision. Models include - Zenith Open, Zenith T Open, Zenith T Open El Primero, Zenith El Primero, Zenith Reserve De Marche, Zenith Automatique, Zenith GT, Zenith T, Zenith XT, Zenith Dual Time, Zenith Grande Date, Zenith Elite, Zenith Elite Dual Time & Zenith Star Open.

PATEK PHILIPPE - In 1839, two Polish immigrants - Antoine Nobert de Patek and Francois Czapek - joined forces, with a Frenchman Adrienne Philippe later joining the company in 1845, and the company was subsequently reborn Patek Philippe SA. One of the signature models of the Patek Philippe range of luxury watches is the Patek Philippe Calatrava whose name has deep historical roots dating back to the Middle Ages when Spaniards defended the Calatrava Citadel against the Moors. At the end of the nineteenth century, Patek Philippe adopted the emblem of the Spanish knights as its brand symbol, which lives on today. Models include - Patek Philippe Calatrava, Patek Philippe Gondolo, Patek Philippe Nautilus, Patek Philippe Aquanaut & Patek Philippe Twenty Four.

AUDEMARS PIGUET - Founded in 1875, Audemars Piguet is one of the world's oldest watchmakers. The company was founded by Jules Audemars and Edward-August Piguet in Vallee de Joux, combining their skills to create watches for the famous watch making houses in Geneva. Both founders died in the two years leading up to 1920, but the company continued to flourish. Although suffering a downturn during both World Wars, the introduction of ladies wristwatches and ultra-thin models meant business continued relatively unscathed. Audemars Piguet's moment of glory came in 1972 when they launched the world's first sports watch, the Royal Oak which revolutionized the aesthetics of watches with an octagonal shape and steel edges. Audemars Piguet specializes in the creation of complex watches and, despite their resounding success, each Audemars Piguet watch is still handmade. They are considered one of the big 3 master watchmakers alongside Patek Philippe and Vacheron Constantine. Models include - Audemars Piguet Royal Oak, Audemars Piguet Royal Oak Chronograph & Audemars Piguet Royal Oak Offshore.

PANERAI - Oficine Panerai, the watch brand from Florence, was established by Giovanni Panerai in 1860. At the beginning of the 20th Century, the company moved to a new address in Florence and remains there to this day. At that particular time, Panerai watches became the supplier of mechanical devices and precision instruments to the Ministry of Defence. An outstanding luxury watch brand which has an excellent reputation for precision and style within the industry. Models include - Panerai Luminor Marina, Panerai Luminor Submersible, Panerai Luminor Base, Panerai Luminor Chrono, Panerai Luminor GMT, Panerai Luminor Power Reserve, Panerai Luminor Marina Automatic, Panerai Luminor Marina Logo, Panerai Radiomir Chrono, Panerai Radiomir GMT & Panerai Radiomir.

BREGUET - Founded in 1775, the Breguet watch company was created by Abraham-Louis Breguet in Paris. Firstly manufacturing pocket watches, Breguet coined many world firsts before 1800 including the first self-winding watch, invention of the gong spring and the anti-shock device. Breguet himself died in 1823 but the company continued to flourish and in 1838 Queen Victoria purchased a Breguet watch, followed by other famous names such as Winston Churchill and Arthur Rubenstein. The company was purchased in 1999 by the Swatch group, one year before the 225th anniversary of the Breguet company. Breguet watches are distinctive in their elegance and are often associated with the 'Breguet Numerals' - the elegant penmanship with which the numerals are crafted. To ensure authenticity, Breguet and engraver Jean Pierre Droz invented the "secret signature" on the dial, which can only be seen by looking through a loupe in special lighting. Models include - Breguet Classique, Breguet Marine & Breguet Type XXI Transatlantique.