Conflict diamonds - often referred to as 'blood diamonds' - have received a great deal of publicity recently, with the spotlight on this issue now even more intense due to the hollywood blockbuster movie "Blood Diamond" which was released in January 2007. At www.thediamondjeweller.co.uk, we believe that all diamond consumers should be fully aware of this issue.

Whilst diamond mines in countries such as Angola, Sierra Leone and the Democratic Republic of Congo have been fought over - resulting in massive levels of human suffering - diamonds themselves are a high value commodity which have been used in the past to fund rebel activities in these countries against legitimate governments.

The 'Kimberley Process' is a scheme initiated by the diamond industry, established in 2000, with the aim of eradicating the trade in conflict diamonds within the world diamond market. More than 60 countries are party to this agreement, which ensures that all shipments of rough diamonds being exported and crossing an international border must be accompanied by a validated Kimberley Process certificate.

At www.thediamondjeweller.co.uk, we strive to assures that all our diamonds are 'conflict-free', whether they be in our diamond engagement rings, diamond eternity rings, diamond rings, diamond earrings, diamond bracelets, diamond pendants, diamond necklaces or diamond cufflinks. This means that you as the customer can be 100% confident in the knowledge that your diamond - often a token of love - has come from a legitimate source. After all, diamonds embody love, and love should never be tarnished. We encourage ALL diamond jewellery retailers and customers alike to deal only in conflict-free diamonds, as this is the only way that this disgraceful and illegal trade will be stopped for good in the future.

You can visit www.kimberleyprocess.com and/or www.diamondfacts.org for further information on this issue.

At www.thediamondjeweller.co.uk, we hope that you too will share our passionate view on this important subject.