www.thediamondjeweller.co.uk is designed to be informative and straightforward to use for all our visitors. The site is predominantly divided into 2 sections - Product Catalogues and Customer Information.






PRODUCT CATALOGUES - Products are divided into 6 main categories - Diamond Rings, Diamond Pendants, Diamond Earrings, Diamond Bracelets, Men's Jewellery, Gifts and Branded Watches. Within each category, there are a number of sub-categories to make your search more defined and, therefore, easier - for example, Diamond Rings is sub-divided into Diamond Engagement Rings (and then into Solitaire Diamond Engagement Rings and Multi-Stone Diamond Engagement Rings), Diamond Eternity Rings, Diamond Trilogy Rings and Contemporary Diamond Rings. For your ease of use, these subcategories are then split even further to aid your search into metal types. As an example of this, therefore, Diamond Rings is split into Diamond Engagement Rings, then Diamond Solitaire Engagement Rings and then White Gold Diamond Solitaire Engagement Rings, and then 9kt White Gold Diamond Solitaire Engagement Rings or 18kt White Gold Diamond Solitaire Engagement Rings, for example.



CUSTOMER INFORMATION - This information appears on the left hand side of every page as you move through the website. It is designed to contain all the helpful information you could ever need to help you make your diamond jewellery purchase. These pages include about us, our credentials, buying diamond jewellery, how to use our site, competitions, buying watches, precious metals, glossary of terms, ring size help, payment, delivery, returns policy, money back guarantee, order tracking, press coverage, tips for buying online, testimonials, contact information, proposal ideas, gemstones, latest news, jewellery care, promotions, why buy from us, conflict-free diamonds, jewellery insurance, refer a friend and a comprehensive list of Frequently Asked Questions.

JEWELLERY COLLECTIONS - A further feature of www.thediamondjeweller.co.uk, accessible directly from the homepage, is the availability of branded diamond jewellery collections in the site. This feature enables visitors with specific brand requirements to access the items which match their requirements more quickly. Click here for a list of our current branded jewellery collections together with their descriptions.

OTHER FEATURES

SPECIAL OFFERS - www.thediamondjeweller.co.uk will occasionally provide fantastic discounts on certain items of diamond jewellery, usually around certain times of the year such as Christmas and Valentines Day for example. If you click on either the 'Special Offers' link on the left of the page, or the 'Reduced' box on the homepage, you will be taken to a list of all the special offers items that are available at the time. The special offer items could be any type of product from our site, including diamond engagement rings, diamond eternity rings, diamond wedding rings, diamond pendants, diamond earrings, diamond bracelets, diamond necklaces, diamond cufflinks or luxury watches so keep visiting this section on a regular basis.

AUCTIONS - This is a unique opportunity for visitors to www.thediamondjeweller.co.uk to bid for selected items in our auction. At any one time, there could be one or a selection of diamond engagement rings, diamond eternity rings, diamond pendants, diamond earrings, diamond necklaces, diamond bracelets or diamond cufflinks. Simply log in to your account and bid for a bargain! You will be automatically notified by email if anyone makes a higher bid than you, so you can revisit the auction if you so wish to re-bid in an attempt to win the item. Should you be successful in your bid, the item will be automatically placed in your shopping basket for your convenience so you can use the online checkout procedure.

VOUCHERS / PROMOTIONAL CODES - If you have a promotional code, you can use this at the checkout. Simply key in the code and your total amount payable will reduce by the value of the voucher. An excellent way to get hold of a voucher / promotional code is to subscribe to our newsletter, as we regularly have unique promotions running exclusively for our newsletter readers.

QUICK SEARCH - This is an extremely useful facility to narrow your search if you know precisely what you are looking for. Try 'platinum diamond rings' or 'emerald earrings' for example, and you will be presented with a list of items which match this specification. In addition, if you have previously visited our site and know the code of the item of diamond jewellery you wish to view again or purchase, you can simply key in the code number of the item and you will be taken directly to the item, rather than having to try to find it in the catalogues again. After all, there are over 3,000 items of diamond jewellery on the site! If you key in ER019 for example, this will be a diamond engagement ring.

ADD TO FAVOURITES - Simply click this button and www.thediamondjeweller.co.uk will be automatically added to your list of favourite sites so you can make us your first port of call for all your diamond jewellery requirements!

NEWSLETTER - Subscribers to our regular newsletter receive emails containing information on our special offers, enabling them to save hundreds of pounds. We also occasionally offer discount codes and/or free products to our newsletter subscribers. Either subscribe on the newsletter page or alternatively, when you make a purchase online, you will automatically be asked if you would like to subscribe or not.

SHOP BY PRICE - An extremely useful tool if you know how much you want to spend....but don't know what you can buy with your money. Simply select a price band and you will be presented with a list of available items which match your budget. Shopping couldn't be easier!

SEND A HINT - If you are just browsing www.thediamondjeweller.co.uk and find an item you like - but you are not the one buying it - our 'Send a Hint' facility enables you to give your partner or loved one a gentle reminder! This has proved to be an extremely popular facility, used by many visitors. Simply enter the email address of your partner and they will be sent an email from you, together with an image of the item of diamond jewellery you selected. You can also add a few lines of text if you like! This is the only way to ensure your partner buys you EXACTLY what you want!

PRODUCT REVIEW - For each product on our site, you are able to ask for further information on that specific item of diamond jewellery or, if you have already purchased an item, leave a review of the product on www.thediamondjeweller.co.uk for any future visiitors considering purchasing it. You are also able to give the item of diamond jewellery a rating out of 5.

PAYMENT - www.thediamondjeweller.co.uk has a fully automated payment system, working in conjunction with our partner, Barclays Business Banking. Simply select the item of diamond jewellery you wish to purchase and it will be placed in your shopping basket. You wil then be able to make your purchase using any major credit / debit card. Please note that if you make payment by bank trasfer or cheque, then we are able to provide you with a 1.5% discount on the total price. This price is also displayed alongside the item of diamond jewellery. Please call us on 0845 355 1164 if you wish to make payment using this method.

ORDER TRACKING - www.thediamondjeweller.co.uk also offers an online order tracking facility whereby once you have made your purchase, you can log into your account at any time to view the estimated dispatch date for your item of diamond jewellery.

REFER A FRIEND - If you know that a family member, friend or colleague, for example, are looking for some diamond jewellery, you can use our Refer a Friend facility to save them 10% on www.thediamondjeweller.co.uk. The best thing about this, however, is that if your friend makes a purchase from our site, then this also entitles you to a 10% discount as well! This applies to all our items of diamond jewellery, including diamond engagement rings, diamond eternity rings, diamond rings, diamond earrings, diamond pendants, diamond bracelets, diamond necklaces and diamond cufflinks. Please note that this 10% discount does NOT include our branded watches range.

LOGOS - You will see various logos on the screen contained under the phrase 'Protecting Your Interests'. These relate to the British Jewellers Association, SafeBuy and The Assay Office and are there to give you confidence in our professionalism, integrity and honesty in selling diamond jewellery, whether it be diamond engagement rings, diamond eternity rings, diamond rings, diamond wedding rings, diamond earrings, diamond pendants, diamond bracelets, diamond cufflinks or diamond necklaces. If you click on these logos, they will take you to the relevant websites. However, for a detailed explanation of the benefits to you, the customer, of www.thediamondjeweller.co.uk being accedited to these organisations, please visit the Our Credentials page.

PACKAGING - You will notice that below every item displayed on www.thediamondjeweller.co.uk, there is an image of the associated packaging in which the item of diamond jewellery will be presented. Please visit our packaging page for more information on this.

JEWELLERY INSURANCE - When you have selected an item of diamond jewellery to purchase, whether it be a diamond engagement ring, diamond eternity ring, diamond ring, diamond wedding ring, diamond earrings, diamond pendant, diamond bracelet, diamond watch, diamond necklace or a pair of diamond cufflinks, you will be be presented with the opportunity to purchase Jewellery & Watch Guard Cover for a 3 year period. This cover provides complete peace of mind for a 3 year period and protects you against loss and theft. If you want to purchase this together with your item of diamond jewellery, simply select YES from the drop down box (where the relevant price will also be automatically displayed), and it will be added to your basket to take to the checkout. Please visit our Jewellery Insurance page for full details.

LATEST ITEMS - Here at www.thediamondjeweller.co.uk, we pride ourselves in bringing you the latest fashions from the world of diamond jewellery. As a result, our product collections are expanding and improving all the time. We periodically introduce new items such as diamond engagement rings, diamond eternity rings, diamond pendants, diamond necklaces, diamond bracelets, diamond earrings, diamond cufflinks and watches to the site to provide you with even greater choice. If you click on the LATEST ITEMS box, this will show you which items of diamond jewellery are new to the site, so keep your eyes peeled!

BEST SELLERS - As a visitor to www.thediamondjeweller.co.uk, you might be interested to see what items of diamond jewellery other people have recently been buying. Therefore, if you click on our BEST SELLERS button, this will take you to a list of our 5 most popular items of diamond jewellery, whether it be a diamond engagement ring, diamond eternity ring, diamond pendant or diamond bracelet, for example.