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Why Buy From Us?

The internet has transformed the way we live our lives today, including the way we shop. For years in the UK, when people have wanted to purchase an item of diamond jewellery, we have simply gone to our local jewellers in the high street.

So, why buy diamonds online with The Diamond Jeweller?

  • We are professional jewellers, with over 40 years experience in the industry, trading online since 2004.
  • We are full members of the British Jewellers' Association - abiding by their strict Code of Ethics - providing you with complete peace of mind that we are reliable, honest and trustworthy.
  • We have over 3,500 items of stunning diamond jewellery in stock for you to choose from.
  • Our prices are 40%-50% less than the high street.
  • We strive to assure that all our diamonds are conflict-free.
  • You can browse and shop from the comfort of your own home, with no over-eager salesman pressuring you into buying.
  • We offer email and phone contact direct to our diamond experts here in the UK. We do not have a call centre in India.
  • All our precious metal jewellery items are hallmarked in the UK.
  • We offer convenient and secure online payment.
  • We provide beautiful packaging for all our items of diamond jewellery, perfect for you to present to your loved one.
  • We ALWAYS make personal contact with you upon dispatch to confirm delivery arrangements.
  • We offer FREE postage, packaging and insurance.
  • We provide fast delivery, usually between 3-7 working days.
  • We offer a 30 day money back guarantee if you are not 100% satisfied with your purchase.
  • We provide a complimentary 5% discount voucher for you or your friends on any future purchase from our site (this offer is NOT applicable to our luxury branded watches range).
  • We offer a FREE ring re-sizing service if you ordered the wrong ring size.


    The Diamond Jeweller is committed to providing "QUALITY, SERVICE & VALUE" to all our customers.


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